How to Design Apps that People Want to Use (Without Wasting Time or Money)

Join app developer, Paul Solt, and user experience researcher/designer, Heidi Trost, in an eye opening app workshop on Wednesday April 12, where you’ll learn how to create apps that people want to use. You’ll learn why 75% of apps are never opened a second time and how you can leverage user testing before you become of the 99% of apps to lose money.

They’ll help you save your time and money by answering the following questions:

• How do you create an app people want to use?
• Why do people want your app?
• How do you know what features to make?

You’ll learn:

• How not to waste your life savings by using a design plan
• How to establish a need for your idea
• How to test your idea before you build it
• What skills and people are required to launch your app

As founder of HT Design Studio and UX lead, Heidi Trost works closely with clients to define their research goals, devise research plans, and conduct and analyze user research. With a foundation in design and experience with Fortune 500 companies as well as technology startups, Heidi leads user experience and user interface design efforts and coordinates with technology partners. Heidi has taught undergraduate sections of Human Communication, Visual Communication, and Digital Design at Rochester Institute of Technology. She is the president of Spark Design Professionals, an organization for design business owners.

Paul Solt is an iPhone app expert who is passionate about helping people create apps and bringing ideas to life. Paul is the founder of Super Easy Apps where he works with thousands of people around the world who want to make their own apps. As a former Apple employee, Paul possesses a profound understanding of iPhone design, apps, and programming topics. Paul is not camera shy and has launched three successful Kickstarter projects, published six iPhone apps, and has taught Mobile Computing as an adjunct computer science professor at Rochester Institute of Technology.