VIRTUAL Lunch & Learn: Improving Your Business with Market Research & Messaging

Learn about the market research services at the Rochester Public Library and how to use your findings to craft effective messaging.

**THIS WORKSHOP IS NOW VIRTUAL. REGISTER AND YOU WILL RECEIVE ZOOM INFORMATION TO LOG ON PRIOR TO THE EVENT.*

Market research is an essential component in building a strong business. So is messaging that reflects customer needs and market trends.

In this session you’ll learn:

• What reference services and library resources are available to help startups and small businesses succeed, including the Small Business Resource Center
• How to take advantage of the Business Insight Center at the Central Library to do web-based market research and investment analysis using subscription based databases and print journals
• How to use insights gathered through market research to craft messaging that speaks to why investors or customers should care about your business

Join Jennifer Byrnes, MLS, MPH, Director of the Business Insight Center at the Central Library of Rochester & Monroe County, and Holly Barrett, NextCorps Marketing Director, for this “how-to” session.