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Promoting Your Company Through Public Relations

August 10, 2021 @ 11:30 am - 1:00 pm


Presented by NextCorps and RIT Venture Creations

Nail your story, own the interview, and get coverage for your company.

Publicity, also known as earned media, is an effective tool for raising awareness and establishing your reputation in the market. This free virtual workshop covers the many facets of public relations and tips founders can use to have productive interviews with reporters.

Attendees will learn:

  • How reporters write and get their information
  • How to develop story angles that can lead to coverage, and how to pitch ideas to reporters
  • How to write a newsworthy press release to get attention
  • How to “own the interview” to become an effective spokesperson


This is a virtual event. Registered attendees will receive information to join by Zoom.

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