Social Ads for B2B: How to use Facebook and LinkedIn to Generate Leads

Kyle Psaty, Vice President of Marketing at Brand Networks, will pull back the curtain and explain how his B2B marketing team establishes relationships with senior leaders in the Fortune 500 using social advertising best practices for lead generation and nurturing. Brand Networks, which builds all of its technology here in Rochester, provides social advertising tools and digital advertising services to 81 of the AdAge 100 Leading National Advertisers and 14 of the 25 of top US companies as ranked in the Fortune 500.