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October 2019

Lunch & Learn: Designing for the Best Customer Experience

October 29, 2019 @ 11:30 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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By keeping design in mind in the early stages of a business, a company can save tens of thousands of dollars on development costs. Members of the BZDesign team will lead this Lunch and Learn on the importance of the iterative design and discovery phases of product development, and how understanding your user can help you build a better product. How design can help you successfully launch your next product: Product is better suited for your customer (based on customer discovery) Decreased…

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December 2019

Lunch & Learn: Networking for Impactful Connections

December 18, 2019 @ 11:30 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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$15

Helpful connections can make or break the ability to advance in business. Come explore the common pitfalls of networking and what you can do to make every new introduction count. In this session, you'll learn how to: Become more comfortable in networking situations Reach hard-to-get-to decision makers Build a process for keeping in touch Join us as Mark Myers, Director of Marketing and Business Development at JML Optical Industries, gives us his secrets for success. Lunch will be provided. Please register…

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January 2020

POSTPONED Lunch & Learn: Risk Management

January 29, 2020 @ 11:30 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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$15
Risk Management Lunch & Learn

EVENT POSTPONED TO MARCH 2020 Learn tips for protecting your business from an expert in risk identification and mitigation. Effective planning protects your wealth while growing it in the process. Guarding yourself and your business against unexpected events is imperative and requires a comprehensive plan that evaluates all risk factors. Join us for a lunch and learn with Mark Battaglia of Tompkins Insurance Agencies, Inc. Attendees can expect to walk away with a basic understanding of: What risk, risk management,…

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March 2020

VIRTUAL Lunch & Learn: Improving Your Business with Market Research & Messaging

March 18, 2020 @ 11:30 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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Lunch & Learn on Market Research and Messaging

Learn about the market research services at the Rochester Public Library and how to use your findings to craft effective messaging. **THIS WORKSHOP IS NOW VIRTUAL. REGISTER AND YOU WILL RECEIVE ZOOM INFORMATION TO LOG ON PRIOR TO THE EVENT.* Market research is an essential component in building a strong business. So is messaging that reflects customer needs and market trends. In this session you’ll learn: What reference services and library resources are available to help startups and small businesses…

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June 2020

Public Relations on a Shoestring Budget

June 17, 2020 @ 10:00 am - 11:30 am
Virtual

PR can be an effective way to raise awareness for your brand, establish credibility, and generate sales leads. But like any marketing tactic, it requires the proper strategy and resources to deliver results. In this session, we'll provide tips to help you cost-effectively jumpstart a PR program. Learn how to: Assess the newsworthiness of your content based on what media want and how they write Build relationships with reporters to get into the consideration process Navigate and own media interviews…

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