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Identifying Who’s Most Likely to Buy From You

Virtual

Not everyone in your target audience is the same. Reach the people who are most likely to buy from you. If you need to jumpstart your sales and marketing, the first place to begin is narrowing your target audience. One of the most common mistakes entrepreneurs make is trying to market to an audience that […]

Free

How to Validate & Build Your Web or Mobile App Idea

Virtual

Do you have an idea for a web or mobile app, but aren’t sure where to start? Then you'll want to attend this virtual workshop — back this year by popular demand — with Matt Foley, Managing Director of Startup Incubation at NextCorps. Matt will take you through how to validate your software startup idea […]

Free

Why Upstate NY is a Great Place to Start Your Business

Virtual

Get the latest on Upstate NY’s entrepreneurial ecosystem, including opportunities that might be right for your startup. If you’re starting a business in Upstate NY, you’re in a good place. Hear from the leaders at four regional innovation hot spots about the programs, investments, incubators, and startup activities that are helping founders grow their businesses […]

Free

Where to Next? How Four Startups Tapped Regional Resources

Virtual

Ever wonder how other startups are making significant progress? Hear four very different approaches to growth in this panel discussion with founders who have taken advantage of available resources to overcome challenges and take their business to the next level. This session, moderated by NextCorps President, Jim Senall, includes: Dan O’Connell, General Manager, Rochester Innovation […]

Free

Developing a Healthy Founder’s Mindset

Virtual

The most successful companies have something in common: Their founders have similar attitudes and behaviors. Startup founders are known for being curious, thinking differently, and making bold decisions to create new markets, new products, and ultimately, new value. They know how to focus, say no, and create a work culture where employees feel a sense […]

Free

How to Build Your Sales Team by Aligning Personality Types to Positions

Virtual

Ever wonder why some sales people can get or nurture leads but not close deals? Karen Benjamin, Co-Founder and Vice President of Worldleaders Marketing & Sales Advisory, has the answer. In this session, she’ll share tips for developing a growth oriented sales team. Attendees will learn: The different personality traits of sales personnel and why […]

Free

Stand Out to Talent: Differentiate Your Startup in the Right Way

Virtual

Society is moving very quickly. To attract and retain good talent, you have to innovate beyond your product or service. Make the right people want to work for your startup with some simple adjustments to your hiring strategy! Talent is moving faster than ever before, they know they are in demand, and they are reaping […]

Free

How to Financially Plan for What Your Business Needs

Virtual

There’s no one distinct time to start fundraising. But with the right information and proper planning, you can build a strategy for business growth that’s right for your startup’s trajectory. Join Mario Fallone, Partner at Harter Secrest & Emery LLP, and Sujatha Ramanujan, Managing Director, Luminate NY, as they take you through the fundamentals of […]

Free

Building a Win-Win Internship Program: Startups, Students & Lessons Learned

Virtual

Planning to hire interns? Learn from our success (and mistakes made along the way). Over the past nine months, the NextCorps Embark program has taken a cohort of idea-stage software startup founders on a journey from problem discovery to prototype development. Our team of 30 student interns was there for every step, providing critical support while gaining […]

Free

Marketing for Startups

Virtual

Brad VanAuken, Venture Coach at RIT Venture Creations Incubator, will walk through all of the elements of startup marketing — from customer identification and discovery, to crafting your unique value proposition, to working with marketing partners. Register for the workshop to learn how to: Select the best market segment and view your product or service […]

Free

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