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March 2020

VIRTUAL Lunch & Learn: Improving Your Business with Market Research & Messaging

March 18 @ 11:30 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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Lunch & Learn on Market Research and Messaging

Learn about the market research services at the Rochester Public Library and how to use your findings to craft effective messaging. **THIS WORKSHOP IS NOW VIRTUAL. REGISTER AND YOU WILL RECEIVE ZOOM INFORMATION TO LOG ON PRIOR TO THE EVENT.* Market research is an essential component in building a strong business. So is messaging that reflects customer needs and market trends. In this session you’ll learn: What reference services and library resources are available to help startups and small businesses…

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MedTech Meet Up: STEM at Syracuse University

March 26 @ 1:00 pm - 5:30 pm
Syracuse University Center of Excellence, 727 East Washington Street
Syracuse, New York 13244 United States
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$35
MedTech Meet Up: STEM at Syracuse University

Join MedTech from 1:00-5:30pm on Thursday, March 26 at the first MedTech Meet Up of 2020! Gather at the Syracuse University Center of Excellence to learn what SU is doing to diversify STEM education, research, and programs. Gain valuable insight on how your organization can connect, partner, and benefit from what SU has to offer regarding their resources, talent and diversity, internship opportunities, and research collaborations. We'll also be taking a tour of the state-of-the-art Center of Excellence building! 1:00…

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[POSTPONED] Flower City Pro/Am Hackathon

March 28 @ 9:00 am - March 29 @ 4:00 pm
Wegmans Food Markets Corporate Office, 200 Wegmans Market Street
Rochester, NY 14624 United States
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Flower City Pro-Am Hackathon

Work first-hand with IT pros to solve a community problem using technology *THIS EVENT HAS BEEN POSTPONED. STAY TUNED FOR DETAILS.* Hosted by Wegmans Food Markets, the Flower City Pro-Am Hackathon is a 24-hour event that connects college students with IT professionals from companies like Microsoft, Paychex, and M&T Bank. This is a great opportunity for college students to: Showcase your skills in computer science, creativity, entrepreneurship, teamwork, and ingenuity Connect with local employers Learn about the opportunities upstate New…

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April 2020

SBIR Funding Workshop

April 22 @ 10:00 am - 1:00 pm
NextCorps, 260 E. Main St., Suite 6000
Rochester, NY 14604 United States
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$25
Customer Discovery workshops

SBIR Workshop with Kirk Macolini, Founder, President, & Principal Consultant of InteliSpark InteliSpark helps innovative small businesses win SBIR and STTR grants and contracts. Join Kirk Macolini for this workshop, followed by 1:1 discussions for those seeking near-term assistance with grant writing. This workshop is free to attendees of the February/March Customer Discovery Program, with no separate registration required.

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June 2020

Public Relations on a Shoestring Budget

June 17 @ 10:00 am - 11:30 am
Virtual

PR can be an effective way to raise awareness for your brand, establish credibility, and generate sales leads. But like any marketing tactic, it requires the proper strategy and resources to deliver results. In this session, we'll provide tips to help you cost-effectively jumpstart a PR program. Learn how to: Assess the newsworthiness of your content based on what media want and how they write Build relationships with reporters to get into the consideration process Navigate and own media interviews…

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