Brad VanAuken, Venture Coach at RIT Venture Creations Incubator, will walk through all of the elements of startup marketing — from customer identification and discovery, to crafting your unique value proposition, to working with marketing partners. Register for the workshop to learn how to: Select the best market segment and view your product or service […]
There are legal aspects to developing and protecting new technologies that can be difficult to navigate. On July 7, the director of the NYS Science and Tech Law Center (NYSSTLC) in Syracuse will be visiting NextCorps and RIT Venture Creations. During this in-person event, Brian John Gerling and his staff will share how the center […]
THIS EVENT HAS BEEN RESCHEDULED TO WEDNESDAY, JULY 20 AT 12:00 PM EST. Attorneys share what you need to know about the business risks of collaborative tools and social media usage in the workplace. With the pandemic driving greater need for remote work and virtual collaboration, businesses must understand and manage the potential risks associated […]
If you've ever visited a website and found it complicated, confusing, or difficult to navigate, you understand the importance of user interface (UI) design. UI design is what drives how your customer interacts with your site, app, wearable device, or other digital product. Great UI design goes beyond elegant aesthetics and creates seamless, enjoyable experiences. In […]
Selecting the right bank and taking advantage of banking services plays a key role in the business growth of a startup and small business. In this session, experts from Tompkins Community Bank will share how you can evaluate banking partners that are right for your business, along with the services that can support your financial needs. Attendees […]
Jack Greco co-founded ACV Auctions, Buffalo's first unicorn. He's now a startup advisor and angel investor with a stake in 70+ deals across the region. Join us at NextCorps for the next Founder Insights with Jack and select startups from the Western and Finger Lakes regions of New York. REGISTER HERE Attendees will hear: Jack's […]
A strong landing page is essential to converting web visitors into sales leads and customers. Matt Foley, Managing Director of Incubation Services and Embark at NextCorps, will help you fix your landing pages and get on the path to sales. Join this free virtual session to learn how to: Set goals for converting prospects into […]
Startups scaling their businesses need to attract top talent. Equity compensation, or non-cash payment structures, can be used to supplement employee salaries or to provide additional incentives to work for a growing company. Join NextCorps and Circle Optics as they welcome Dave Veniskey, Partner at EFPR Group, in covering the basics of equity compensation and […]
The tax code for how R&D expenses are treated changed in 2022, and this could increase the tax liability for startups. Instead of reporting and expensing these costs in the year they were done, now they need to be capitalized and amortized over 5 years. Join this virtual session with T.J. Sponsel, Co-Founder and Managing […]
Before every close, you have to first open. Potential customers need to develop trust in you before entering the next phase of the sales cycle. Of course you must close a deal to make a dollar. However, how can you close more if you haven't opened enough sales in your pipeline to start? President of Sales360plus, Cindi Crowley, breaks […]
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