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In 2019 alone, the Business Insight Center (BIC) at the Central Library of Rochester & Monroe County saved the community $1.5 million in market research costs. Kate Meddaugh, Manager of the Carlson Center for Intellectual Property, talks with Jennifer Byrnes, Director of the Business Insight Center, about the assistance this incredible resource can provide to businesses of all types and sizes, free of charge — from identifying potential new customers to learning about the competitive landscape to understanding what needs to be included in a business plan.
Learn more about the Business Insight Center at roccitylibrary.org/division/business-social-science.
