Designing for the Customer Experience

Forward Faster
Forward Faster
Designing for the Customer Experience
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Ben Zombek, Founder and Principal of BZDesign, discusses the tenets of good design that puts the end user first with Kate Leonard, Digital Marketing Manager at NextCorps. Ben talks through the meaning of “form follows function,” describes why failure is a good thing in the iterative design process, and shares a little about some of the startups his team has worked with in the Fabrication Lab at NextCorps. To learn more about BZDesign, visit bzdesign.com.

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