Outside of art festivals and the public market, it can be challenging for local artists and small businesses to get discovered. ShopLocalli is an online marketplace for printmakers, jewelers, furniture crafters, and other local businesses and artists in Rochester, NY. Sam Jividen, ShopLocalli Founder, describes this showcase of the talent in Rochester and his relentless focus on supporting the local community. Hear about his experience at NextCorps, his advice for other early-stage entrepreneurs, and his vision for the future of ShopLocalli. To explore Rochester, NY artists and retailers, or to become a ShopLocalli seller, visit shoplocalli.com.