Identifying Who's Most Likely to Buy From You

Not everyone in your target audience is the same. Reach the people who are most likely to buy from you.

If you need to jumpstart your sales and marketing, the first place to begin is narrowing your target audience. One of the most common mistakes entrepreneurs make is trying to market to an audience that is too large or doesn’t represent the actual decision makers.

Mike DiCaprio, Director of Communications Planning at OMD and Instructor at Syracuse University, delves into the steps you can take to more clearly identify who you need to reach first.

Watch the recording to learn:

• The importance of understanding the “voice of the consumer” in all aspects of marketing.
• How to use research and insights to identify who you should market to.
• How to put a face to an audience and get to know who you’re speaking with (not to) on a personal level.